Introducing: La Roux

This is La Roux, a synth-pop star in the making I think. In the latest edition of the Observer Music Magazine Brighton-based postrel Little Boots said that the only people carrying on the tradition of quirky and eccentric British pop were Hot Chip - well if all goes well then our friend La Roux will be able to join them.

Her real name is Elly Jackson, she's based in London and writes odd songs that don't have a clean-cut meaning with fuzzy vocals and brilliant synth hooks - far better than some of the other pretenders we have out there at the minute! An added bonus to all this? Unlike a lot of female artists coming from London lately (I'm looking at you Adele, Kate Nash, Lily Allen etc.) she's not singing in a horrible cockney accents. And she can bend her voice really well, willing it to stretch it to its limits, a bit like Camille singing that bit on "Money Note" when she takes the mick out of Mariah Carey and Celine Dion's faint weak voices then bursts into harmonic screaming, only more British! What a breath of fresh air...

Yep, it really is that good - at the minute she only has just over 2000 friends on MySpace which is nothing so maybe I've picked up on something good here. There's only a minute and a half worth of her single "Quicksand" but it's all you need to get hooked. Then again you can listen to "Reflections Are Protection" and a new mix of "In It For The Kill" in full which is a blessing! It's really a one for people who like singing and not talking, Hot Chip's odd take on electro and a good dollop of eccentricity!

Check out that page anyway, I'll leave the link right... here: http://www.myspace.com/larouxuk